OUR STORY
WHY 387?
Every country has a code.
Ours is 387.
For most people, it's just a dialing prefix.
For us, it's identity.
A symbol carried by millions across the world.
A reminder that no matter where life takes us, our roots remain part of who we are.
WHY WE EXIST?
We created 387 because we believed Bosnia & Herzegovina deserved more than another clothing brand.
We wanted to build something that represents character, resilience, loyalty and ambition.
A brand that people wear with pride.
Not because of a logo.
But because of what it stands for.
THIS ISN'T FASHION!
Fashion changes.
Identity doesn't.
387 isn't about following trends.
It's about wearing something that reminds you who you are.
Whether you live in Sarajevo, Stockholm, Vienna, New York or Sydney...
You carry the same story.
WHAT WE BELIEVE!
Our roots shape us.
Authenticity defines us.
Purpose drives us.
Trust connects us.
Community makes us stronger.
Progress keeps us moving forward.
These are not marketing words.
They are the principles behind every decision we make.
THE MESSAGE 387
We don't wear 387 because we're better than anyone.
We wear it because we know who we are.
Because roots create strength.
Because identity creates confidence.
Because purpose creates legacy.
This is more than a country code.
This is a way of life.
387. Carry Your Roots. Build Your Future.